The science of our sensory centre

The science of our sensory centre

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Got a question? What would your customers pay for your product? How does your packaging influence the consumer’s purchase? Maybe you’re launching a new product and need reliable market insights. Maybe you just want to know if your product tastes good to your target audience.

The Freddy Hirsch sensory centre uses science to answer the questions that matter.

  • Our sensory evaluation centre has been designed to deliver meaningful results. We use specialised lighting, temperature and aroma controls to make sure that the tasting experience is as objective as possible. Plus, panellists sit at individual booths so that their decisions aren’t swayed by others.
  • At the end of the trial, you’ll receive a report which reviews the experience, and summarises the insights we’ve gathered. These could include pricing preferences, taste differences, or suggestions for improvements. Our team will also provide technical advice on implementing the findings.


Our innovation, your accurate answers

Our aim is to give you the info you need to improve, launch, or change your offering. Get in touch now to see how we can help. Whether you’re interested in preferences, comparisons, or product development, we’re here to guide you through your questions and get you the info you need.


How we help

  • We turn your question into a research problem with specific objectives. Our team gathers a panel of customers or experts, depending on your question. We create a questionnaire and plan the sensory trial in our centre.